All case studies
Acme2026
Unifying the Acme brand across 12 product lines
Acme had grown into a dozen product lines with inconsistent visual language. We rebuilt the identity system so every surface stayed recognizable without bespoke work per product.
The challenge
Seven product teams, three marketing teams, and an agency all shipping on different design files. Brand inconsistency was the most common complaint in user research.
Our approach
- 01Audited every live surface across product, marketing, and packaging.
- 02Defined a single DESIGN.md that captured the new system in one file.
- 03Shipped a component library that product teams could adopt incrementally, not in a big-bang migration.
- 04Ran three workshops with the marketing and product leads to transfer ownership.
The outcome
The system is now owned by the in-house design team. Throughput on marketing work went up roughly 40% because teams no longer reinvent the basics. Brand consistency is a top-5 NPS driver in the most recent quarter.
Want a result like this?
A 30-minute call is the fastest way to see if we can help.